Sumit Bhutani
Building AI products that improve customer experience at scale
About Me
I turn ambiguous product problems into shipped solutions that move business metrics.
At Amazon, I'm building AI-powered customer experience products that operate across multiple countries. Before that, I built Ottawa Associates from zero to exit, creating educational technology for autistic children and pharmaceutical sales tools.
What I'm good at:
- Taking 0→1 ideas through ambiguity to launch (founded company, shipped multiple products from scratch).
- Operating at scale (global markets, cross-functional teams, enterprise budgets).
- Connecting technical complexity to business value (AI features, data-driven experiences).
My Decision Principles
These guide how I approach product, leadership, and scaling impact:
Optimize for long-term optionality over short-term wins
Preserve future paths in fast-moving AI and consumer landscapes.
Make irreversible decisions slow; reversible ones fast
Speed where safe, rigor where stakes are high.
Invest early in alignment, not control
Empower teams through shared vision rather than governance overhead.
Design incentives before processes
Motivation shapes behavior; good incentives reduce the need for heavy process.
Ruthlessly prioritize leverage; automate or delegate the rest
Focus on compounding activities; use AI and systems to eliminate low-value work.
I write about product leadership at Substack.
Professional Journey
Amazon
July 2024 – PresentLeading product for Amazon marketplace serving millions of MAU across global markets. Driving improvements in activation, retention, and engagement through AI-powered features and data-driven experimentation.
Ottawa Associates Inc.
Apr 2019 – Nov 2023Founded and scaled a consulting firm from concept to exit. Built educational technology for autistic children and pharma sales tools.
CMHC
June 2018 – July 2024Led product strategy and execution for Canada's national housing agency.
RateGain
Oct 2015 – Sept 2017Owned product strategy for a SaaS platform serving enterprise customers. Led end-to-end development of a recommendation engine.
BlueYonder (JDA Software)
July 2012 – May 2015Delivered management consulting for enterprise technology companies on strategic planning and large-scale implementations.
NTT Data
Oct 2008 – April 2010Partnered with global stakeholders to transition core business processes of the world’s largest GDS company to India operations.
Skills & Expertise
Product Strategy
- 0 to 1 Launch
- Product Vision
- Roadmap Development
- Go-to-Market Strategy
AI & Technical PM
- LLM Integration
- RAG & NLP
- Cloud Platforms (AWS)
- Agile/Scrum
Discovery & Research
- User Interviews
- Jobs-to-be-Done
- Prototyping
- A/B Testing
Growth & Metrics
- Retention & Churn
- Funnel Analysis
- SQL & Tableau
- Experimentation
Education
Delhi Technological University
RGTU
Certifications
AI Product Management Certificate (AIPC™)
SAFe Advanced Scrum Master 5.1
Project Management Professional (PMP)
Selected Projects
These side projects let me experiment, prototype quickly, and apply product thinking to real-life challenges.
Built to solve the pain of tracking immigration deadlines and documents, this prototype uses a clean interface for case management, status views, AI-powered interpretations of updates, and countdowns. A practical exploration of AI-assisted productivity.
An evolving tool to turn recipes into smart grocery lists — from mobile-first onboarding and receipt scanning to intelligent recommendations. Designed in Figma, coded in modern web stacks, reflecting my focus on everyday problem-solving.
Writings
I share reflections on product leadership, AI trends, decision frameworks, and lessons from tech.
The narrative infrastructure gap that's costing you for your next round
In the age of AI, cold email is done.
Most teams only optimize for one stage. Here's how to see all five.
A practitioner's guide to orbital computing economics, technical feasibility, and strategic implications
Get in Touch
Open to discussions on PM strategy, AI applications, leadership, side projects, or mentorship opportunities.